Make the most of your holiday property with Ingrid Flute's Yorkshire Holiday Cottages
With both local and national expertise and support, you'll get the best of both worlds
Here in beautiful Yorkshire, we have passionate, knowledgeable property specialists who can support you in getting your property ready to let. We're also part of the Original Cottages family, which means that you get additional benefits from our central team of experts. From pricing to marketing to property grading, we can ensure that your property is set up for a successful season, year after year.
Our family-owned business has a wealth of knowledge that we're happy to share with you. We believe you'd have to go a long way to find a more experienced or professional agency to look after your property, and we're proud of the personal service we offer too.
A little more about us...
We’re firmly established as one of the leading holiday lettings agencies in Yorkshire.
Ingrid Flute’s Yorkshire Holiday Cottages has been providing holiday homes since 1970, when Ingrid had a handful of cottages advertised from her corner shop in Robin Hood’s Bay. Through a combination of local expertise and excellent service, the business has grown to over 400 carefully selected properties in all the popular destinations.
We have local offices in Whitby, Hawes and Leyburn, all staffed by passionate, local people. Their expert knowledge of Yorkshire and insight into the local holiday cottages market really is one of our unique selling points.
We pride ourselves on our excellent customer service, and this is one of the reasons many of our customers come back to us year after year, and many of our owners have stayed with us for a very long time. It is testimony to the expertise and attention to detail we deliver.
Our response to Coronavirus (Covid-19)
From the start of the Covid-19 pandemic, we have, of course, been focused on supporting our homeowners, guests and staff. Safety has been our top priority, alongside timely information. In a world with so many unknowns, we have cut through the noise to give our homeowners clear, regular and informed communications about the situation, what it means to them, how we’re adapting, and what they need to do to adapt.
We have made sure that we’re always available on the end of a phone or email too, and the feedback from our homeowners has been fantastic – we, and they – feel like our relationships have only strengthened during this time.
And now, with holiday bookings on the up, we are helping our homeowners to make their properties safe and ready for visitors. We understand how holidaymakers’ needs are changing and advising our owners on how to optimise their property – from facilities, to pricing – to achieve their booking potential.
Some quotes from our homeowners:
"Just to say thank you so much for such a thoughtful and comprehensive update, and for all of the tips, it is much appreciated and very reassuring to receive."
"Thank you all. I am so relieved that our agency have demonstrated integrity and balance. Well done."
"Many thanks for the update. Your message underlines the professionalism shown every day by your company. Let’s look forward to a healthy and happy future."
See below for a short video from Natalie, our Lake District manager, talking about how we’ve helped homeowners during the Coronavirus pandemic.
Best of both worlds
Ingrid Flute's Yorkshire Holiday Cottages is one of a family of local brands owned by The Original Cottage Company; a business established in 1992 by Richard and Leslie Ellis.
From offices in Reepham, Norfolk The Original Cottage Company runs a national brand - found at Originalcottages.co.uk - and provides a variety of specialist services for the whole family of brands.
Being ‘part of the family’ gives us quite a unique offering. The talents, know-how and local knowledge of our local team are complemented by specialist skills, industry knowledge and marketing opportunities on a national level. The benefits include:
- A sales support line open from 8am until 8pm Monday to Saturday and 10am until 6pm on Sundays.
- Specialist online marketing, including pay per click, search engine optimisation, affiliate marketing, website development and customer relationship management.
- IT development. (Our entire business is built on our own sophisticated software system)
- National business insights from a portfolio of nearly 5,000 holiday cottages.
Please watch our short Original Cottages video to learn more about the huge benefits of holiday letting with us:
Why choose Ingrid Flute's Yorkshire Holiday Cottages?
Are you looking for a professional and friendly agency to help you with letting your cottage? Somebody local and yet with a strong national marketing power? Somebody who can maximize your income and minimize any inconvenience?
We believe there is no substitute for knowledge and experience, and there is no reason why a professional service cannot be personal too.
Our sales and reservations staff go the extra mile to make sure that customers choose the right Yorkshire cottage to suit their holiday needs and our Homeowner Liaisons are dedicated to maintaining a regular dialogue on how your property is performing and what we can do to help raise its revenue potential – we’ll also keep you abreast of changes in the industry and any legislation that relates to holiday lettings.
Everyone who holidays with us is sent a Customer Service Questionnaire at the end of their stay in which they are asked to rate their whole holiday experience and give feedback on what they think of both the property in which they stayed, and the service they received from us. If anything important is highlighted in these Customer Service Questionnaires we make contact with the homeowner immediately, while individual Property Analysis forms are sent to all homeowners at the end of each year.
We have a two accredited Quality Assessors within our team and if you chose for your property to be star graded on all assessment visits we can provide fast and important feedback on the assessor’s comments and how a higher grading might be achieved.
Why we believe we are the best:
- Since Ingrid Flute's Yorkshire Holiday Cottages was established in 1970 we have built an excellent reputation for providing a quality service.
- We are a family-owned business, based in Whitby and totally independent of any national agency.
- Our staff live locally and many have been with us for a number of years. Their experience and property knowledge is invaluable and is one of our unique selling points.
- Customer loyalty is high, allowing us to benefit from an excellent repeat booking pattern.
- Our service to owners is personal but always professional.
- Advertising is national as well as regional and is constantly reviewed to produce the best results.
- Marketing is 'fresh' and always promotes the advantages of holidaying in Yorkshire.
- Monthly emails inform customers of local events and activities.
- Our comprehensive website is integrated with our booking system and allows for online reservation and payment.
- We also run a PR campaign which generates coverage in newspapers and magazines.
- Our contract is flexible and can normally be tailored to individual needs.
- Our fees are made clear and there are no hidden surprises.
- Advice is free, without obligation and readily given. We can talk you through any prospective purchase and are more than happy to discuss projects 'off-plan'.
To find out more about what we can do for you, click here to request your homeowner information pack.
Let's Talk Marketing
We love marketing almost as much as we love holiday properties...
Our aim is to help you maximise the revenue potential of your holiday home. The primary objective of all our marketing activity is to bring you bookings – lots and lots of bookings!
We help maximise booking rates with our extensive and targeted marketing programme:
Our website is the most important tool we have to promote the Yorkshire Holiday Cottages and our wonderful selection of properties. Our website is ‘responsive’ which means it’s appearance changes to best fit the device on which it is being viewed. We invest in ‘pay per click’ advertising to ensure that our position on Google is good and we work hard to ensure that we are always adding relevant information to our site, which creates a good user experience and also improves our ‘organic’ search engine performance. We also market all our properties on our group website, www.originalcottages.co.uk.
Our social media audience is always growing as we actively seek to talk to our customers on a personal level to both build awareness of our brand and strengthen relationship we have with our customers.
Our Inspirational Brochures
The annual brochure has always been an important element of promoting the properties we have, but as more people use the Internet to search and book their holiday accommodation, the benefits of this type of brochure have become limited. To respond to this we produce an inspirational brochure which showcases the types of properties we offer and the areas we cover, and directs people to the website to for more information and to book. Alternatively, they can submit the freepost form at the back of the brochure to us to receive a Personalised Brochure to suit their needs.
With an engaged and over-growing audience across Facebook, Twitter and Instagram, our regular and interesting social media posts ensure the Ingrid Flute name is known far and wide and helps drive bookings for your property. Here, we utilise a mix of engaging "lifestyle" content with property-focused posts updating our followers on new properties and special offers. We also regularly run successful paid advertising campaigns across targeted networks to ensure the maximum number of bookings for you.
We work with lots of Affiliate websites to maximise exposure of your holiday cottage. Some of these online channels have a regional focus, such as i-know-yorkshire, while others promote specific types of booking, for example Snaptrip specialises in last minute breaks. In summary, working with our Affiliate partners means your property will be promoted on lots of different websites at no additional cost to you.
Advertising & PR
We undertake an extensive range of online and offline advertising throughout the year. This includes promotion on major search engines to ensure we come up on the search results when people are looking for holidays online. Offline, our adverts feature in national, regional and local newspapers and magazines throughout the year. We also work with PR professions and regularly have our properties featured in national and regional newspapers.
In addition to everything listed above, we have a number of other marketing tactics that are very successful. We have a branded vehicle that looks great out and about through the dales, vales, moors and coast. We put signs in cottage windows so that it is very clear to passers-by that they can book the property through us. And most of us walk around with postcards promoting the agency, so we can leave them in shops and restaurants, cafe's and information centres at every opportunity.
Property management services
Making holiday home management easier for you
We understand that there can be quite a bit of work involved in managing a holiday property. Whilst some owners enjoy the housekeeping, maintenance and meeting with the holidaymakers, not everyone can, or wants to, be involved at every level. If so, you may wish to consider our Property Management Services which can provide all or just some of the everyday necessities on your behalf.
If you are interested in any of our property management services and would like to find out more about the various options and the costs, please get in touch. We will be happy to dicuss your requirements, and put together a package of services to meet your needs.
Holiday properties as an investment
Staycations are experiencing a huge surge in demand and given the nature of UK self-catering breaks appealing to those looking for safe, environmentally friendly, cost-effective holidays, this is set to continue for some time to come.
Our experienced Property Recruiters frequently work with homeowners to help them select, furnish, manage and let their property, optimising their return on investment. Here is a summary of how we can help:
We can visit properties with you.
We can provide helpful feedback on the ‘letability’ of a property given its location and amenities.
We can offer practical advice on simple steps to improve the ROI of the property (e.g. interior design).
We can generate property proposals with rental rates and income.
We can support with the practical running of the holiday let, taking away any ongoing hassle.
Additional benefits for our homeowners
10% Original Cottages discount
As we are part of the Original Cottages group, our homeowners enjoy a 10% discount off their own holidays.
With over 5,000 Original Cottages properties to choose from, you too could enjoy exploring the UK for less.
Exclusive discounts from our partners
We love loyal customers. So, to say thank you for choosing us, we’ve teamed up with a range of local and national companies to ensure that you are rewarded with some seriously great offers and discounts.
Find out more by requesting an Owner Information Pack today.
What our owners say...
Don't just take our word for it...here is what our owners have to say.
"Back in 2014 / 15 we were thinking about investing in a small property with a view to ‘buy to let’ and looked at three or four properties, including one in Richmond. My sister (Ruth) had told me about ‘Wendy", a property recruiter in Leyburn. I quickly realised that many estate agents proffered properties as ... ‘would sell as an investment for an ideal holiday let’. Furthermore, I had read a comprehensive article in The Sunday Telegraph outlining the differences in ‘buying to let’ versus investing in the ‘holiday let’ sector. It seemed the latter was better for us, so the search began to track down ‘Wendy’ as well as to seek out a property!
Some weeks later, and with some superb help from Hoppers Estate Agency (Hawes), we settled on 3 Halfway Houses and applied to Ingrid Flute's Yorkshire Holiday Cottages to develop a suitable holiday let.
Wendy showed lots of energetic enthusiasm and met with us both in her office and at the property, which she quickly agreed to take on, if we decided to go ahead. At no time did Wendy pressurise us to ‘sign up’; she merely gave us the facts and the advice we were actually hoping to hear. One advice line was to have a name for the property, and after debating several other names we settled on the actual address as the name, as Three Halfway Houses.
The property had been fully upgraded before being marketed, which meant our first task was to fully equip it throughout including purchasing some larger ‘once off’ items such as a wood burning stove. Again, we worked closely with Wendy who was always available to advise. We went along with many of her ideas, and by Eastertide 2017 we were ready to launch.
We decided to use Ingrid Flute's Yorkshire Holiday Cottages for everything offered by them, namely, marketing, cleaning, laundry, customer questions and maintenance. Living some 50 miles from Hawes, this left us with no urgent problems to address going forward.
As with any new business, time is required to achieve a targeted potential, but we were pleasantly surprised with the number of bookings that first year, especially in the autumn of 2017 when we had 8 or 9 consecutive weeks booked.
Moving onto 2018 and ‘19, our business quickly went from strength to strength. Complemented by a new and local office in Hawes, the staff soon became very knowledgeable about the property and have assisted many time with little problems, being such as maintenance, addressing ‘cleaning’ issues, or attending to any comments left by the clients. On a larger scale, the national brand Original Cottages have invested and moved forward with better marketing including a new website and a new system of ‘grading’ their properties.
We thoroughly recommend Ingrid Flute's Yorkshire Holiday Cottages and assure anyone looking that the business and staff are both exceptional and expert."
Christine & Stephen Chatterton, Three Halfway Houses
"I have been renovating a house for a number of years and over that time I started to look at the possibility of also renting it as a holiday home. I engaged with a couple of different companies and I found Wendy's approach is far better than any of the others.
Her genuine interest in our renovation and how its been progressing over the years! is brilliant and also having the understanding of why we are making the home a holiday let is something that the others didn't grasp.
Wendy has also been helpful when we wanted to get guidance on how the house is looking and what people would like as standard or would be a nice to have.
Once we moved forward and started the process of working with Ingrid Flute's I have found everyone very helpful, quick in responding to emails and happy to explain anything that I have not been clear on, given this is our only holiday let. To date I can't say anything negative about my experience with Wendy, Gemma and the rest of the team at Ingrid Flute's."
Rob Bray, Beech House
"Thank you to the Ingrid Flute team and Wendy for all the help, support and advice you gave us on setting up our holiday let “Primrose Cottage”. They gave us loads of useful advice and information and supported us in such a friendly way and nothing was to much trouble. We are so pleased we used Ingrid Flute’s to promote our holiday let as you made the whole process very easy and stress free. Any problems issues we had Wendy sorted for us.
I would highly recommend Ingrid Flute’s due to your professionalism."
Nichola Cockerill-Smith, Primrose Cottage
"Simply said, The Dales team - Wendy, Donna and Gemma - are brilliant. From the first time I met Wendy when she "recruited" my property she has always gone above and beyond helping me in too many ways to list (especially as I was living in Beijing at the time) and she remains a force of nature when things need to be done. The addition of Donna and Gemma to the team (I use the managed services for my property) has been a bonus - I know that with the three of them working in the Dales problems are sorted quickly and effectively to everyone's satisfaction.
Maybe just as important to the professional side of the business is that we have lots of laughs along the way which makes working with all three of them a pleasure and a joy."
Graham Dobbin, Knight's Rest
How to join our family
If you’re interested in letting with us our knowledgeable and friendly team members are on hand to advise and support you through the simple 3-step process.